In this video I talk about the first two of what I call the Four Pillars.
I believe these should be the backbone of any business that is active on the internet.
To neglect any of these pillars means leaving a lot of money on the table.
The first pillar is website messaging. Your website should take them on a journey through your sales funnel, move them up the value ladder, and familiarize them with the personality of your brand.
The second pillar is setting up tracking and retargeting pixels on your website. This lets you see exactly what is going on with your site, eg how long they spend on each page. You can use this information to guide you to create content and even products that they like the most.
Then with the retargeting pixel you can stay in touch with the prospect.