In this video I talk about the final two Pillars.
These are social media and reputation.
These days it is vital to be all over social media, as almost certainly that is where your customers spend time every day.
Also you need to nurture a first class online reputation. You need to manage your review listings and your reviews, actively build them up, and also use them in your marketing.
I also talk about the importance of increasing your network and just talking to people who may be of benefit in some way to your business. Worst case scenario is that you waste a few minutes having a chat.